The Role of Marketing Planning in the Marketing of Computer Product

Author(s): Sri Om Nirmal and Dr. Khushboo Agnihotri

Abstract:

Marketing planning is vital for promoting computer products effectively. This research aimed to assess the impact of marketing planning on reaching target audiences and consumers. The results under scored the importance of efficient planning and control in boosting sales and customer satisfaction. Utilizing a case study approach along with literature review and statistical analysis, the research highlighted that effective marketing planning contributes significantly to gaining a competitive edge, retaining consumer satisfaction, and driving sales. The findings underscored the need to prioritize consumer needs and adopt systematic planning for successful marketing strategies. Moreover, the study emphasized that marketing planning is an ongoing process requiring continuous evaluation and adaptation for desired outcomes. The recommendations derived from this study hold relevance for computer product manufacturers, marketers, and distributors striving to enhance their marketing planning approaches.

Keywords: Computer Product, Marketing, Target Audience, Technology

Pages: 09 - 16      |       26 View       |       07 Download