Consumer Behaviour Determinants and Online Shopping Behaviour Model under B2C E-Commerce Prospects

Author(s): Parvesh and Dr. Deepansu Agarwal

Abstract:

This paper enhances the existing literature by thoroughly examining the challenges faced in the burgeoning Indian e-commerce markets, identifying the factors influencing e-commerce development in India, obstacles to effective B2C e-commerce, and strategies to improve online shopping. The review emphasises the identification of factors influencing customer choice for B2C e-commerce, including their dimensions and sub-dimensions in relation to online customer care experience. The paper elucidates several potential behavioural applications that researchers may investigate, particularly in the context of establishing a B2C e-commerce model for online purchase behaviour.

Keywords: E-Commerce, B2C, Online Shopping Behaviour, Technology Acceptance Model (TAM), Digital Marketing Impact, E-Commerce Trends, Prospects and Challenges

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